The brief:
the san mateo county travel & tourism board rebranded as the san francisco peninsula. client wishes to lean into assumed public name recognition due to the rebranding’s nod to it’s larger sister city.

The objective:
create an omni-channel marketing campaign to launch the rebrand throughout the bay area and applicable competitor markets.

the deliverables:
three (3) campaign concepts + a presentation slide deck for an in-market client pitch.