San Mateo county, california - nestled between san francisco and san jose - was rebranding themselves as the san francisco peninsula as a way to attract visitors traveling through the area to the more frequented destinations on each side. in addition, they hoped to attract residents of san jose and san francisco to choose san mateo county as a place of respite from city life seeing as the area is practically in their “backyard.”

these were 3 concepts we proposed for the campaign launch.