The brief:
prospecting and remarketing initiative to appeal to new seasonal subscribers and re-engaging legacy members.

The objective:
increase ticket & subscription sales.

the deliverables:
initial announcement + reminder postcards, 4-page mailer brochure, and a double-truck print ad for local publications.

the results:
ticket revenues to date are up +4% and seats sold are up +6% compared to the same time last year.

FY26 ticket revenues +4%
Seats Sold FY26 vs FY25 +6%