The brief:
CLIENT REQUESTS A BRAND REFRESH ALONG WITH OFFICIAL BRANDING GUIDELINES. CLIENT ALSO REQUESTS DESIGN TEMPLATES FOR PRINT AND DIGITAL NEEDS.

The objective:
create A ROBUST BRANDING GUIDELINES DOCUMENT THAT CAN BE REFERENCED INTERNALLY TO AID IN CONSISTENT BRAND EXECUTION; ELEVATE ASPECTS OF THE CURRENT BRAND TO HELP DELINEATE AND PROMOTE THE CLIENTS LUXURY OFFERINGS; CREATE DESIGN TEMPLATES FOR ANTICIPATED PRINT AD NEEDS ALONG WITH CANVA-FRIENDLY SOCIAL MEDIA TEMPLATES.

the deliverables:
40-PAGE BRANDING GUIDELINES DOCUMENT, THREE (3) PRINT AD TEMPLATES, TWELVE (12) SOCIAL MEDIA TEMPLATES FOR VARIOUS PLATFORMS.