The brief:
CLIENT REQUESTED AN OVERHAUL OF THEIR WEBSITE, WITH STRONGEST PRIORITIES IN SITEMAP RE-ORGANIZATION, UX/UI FOCUSED DESIGN, AND A NEW ILLUSTRATED MAP FOR USE BOTH ON THE WEB AND IN PRINT.

The objective:
INCORPORATE A BRIGHTER + MORE VIBRANT COLOR PALETTE, SIMPLIFY PAGE LAYOUTS FOR OPTIMIZED USER EXPERIENCE, ELEVATE THE OVERALL LOOK AND FEEL OF THE SITE TO MEET AND/OR EXCEED THE QUALITY OF LARGER COMPETITOR CITIES, AVOID ‘TRENDS’ AND LEAN INTO MORE CLASSIC AESTHETICS.

the deliverables:
new SITEMAP, TEN (10) NEW WEBPAGE TEMPLATES, ILLUSTRATED MAP COMPLETE WITH CUSTOM ICONS.