The brief:
CLIENT REQUESTED A REFRESH TO THEIR CORE SISTER CAMPAIGN, ‘THE ONE AND ONLY.’ CREATE AN INTEGRATED MARKETING CAMPAIGN PROMOTING THE NEW TAKE ON THE EVERGREEN MESSAGING.

The objective:
IMPROVE UPON THE ESTABLISHED SUCCESS OF ‘THE ONE AND ONLY’ BY APPEALING TO A NEW YOUNG-PROFESSIONAL AUDIENCE. INCREASE TOURISM NUMBERS AND TRACK CORRELATIONS BETWEEN ANY INCREASES AND SPECIFIC CAMPAIGN TOUCH POINTS.

the deliverables:
new logo concept, campaign branding guidelines, mockups for new campaign ads in print and on socials, examples of proposed in-market activations.